Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities -- organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing -- through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.
Grey Group's international clients include: Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M.
The company has won: 10 Cannes Lions; beside the Addy, Clio and one Emmy Award. Grey Group's European network, Grey EMEA, won 26 Euro EFFIE awards, and is the five-time Euro EFFIE Agency Network of the Year, in four consecutive years of 2005-2008 and again in 2012
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History
Founded in 1917 (1917) by Lawrence Valenstein and Arthur C. Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.
In 1956 (1956), Grey acquired its first major client, Procter & Gamble. In 1961, billings reached $59 million and in the same year, Herbert D. Strauss was named president and the firm expanded domestically and internationally. In 1961, the firm opened an office in Los Angeles; and in 1962 the firm opened an office in London and in 1963 in Japan. In 1964, billings reached $100 million. In 1965, the firm went public trading on the Nasdaq exchange and the firm also expanded into the use of psychographics (the analysis of consumer lifestyles). In 1966, Grey became one of the top 10 agencies in the U.S. In 1967, Strauss was named CEO and chairman; and Edward H. Meyer, president. In 1969, Strauss was named chairman and in 1970, Meyer was named CEO. In the 1970s, Grey was responsible for several popular ad campaigns including "Star Wars" toys for Kenner, aspirin and toothpaste for SmithKline, and Stove Top Stuffing for Kraft General Foods. In 1973, Strauss died of a heart attack.
Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970 (1970), Meyer became CEO and would remain in that position for 36 years.
In 1988 (1988), the offshore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989 (1989) Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.
In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately $1.3 billion USD.
In late 2005 (2005), James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became Chairman and CEO of Grey Group, the renamed agency holding company. He reports to Martin Sorrell, CEO of WPP Group.
Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location.
Grey San Francisco is the company's San Francisco-based West Coast headquarters Grey San Francisco's clients include Symantec, LendingTree, Pernod Ricard, and SunEdison.
In 2016, Grey acquired ArcTouch, a mobile design and development studio, which it operates as a subsidiary.
In March 2017, Grey's London office announced its rebranding as Valenstein & Fatt for 100 days, to celebrate its Jewish founders and later executives; and to highlight prejudice in society.
In August 2017, According to the reports, Grey Group appointed Michael Houston as worldwide CEO on 100th anniversary.
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Awards
In 2010, Grey was listed on Fast Company's "50 Most Innovative Companies". In 2010, it was added to Advertising Age's "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Ad Age, which placed it second-highest overall.
Controversy
In 2016, Grey for Good, Grey Group's philanthropic communications division, created a hoax app, called "I SEA," that claimed to use crowdsourcing to help the refugee crisis in the Mediterranean Sea. After it was debunked by developers, Apple store pulled the app on the same day it was awarded a Bronze Lion at the Cannes Lions festival.
Awards and nominations
In popular culture
- In the AMC series Mad Men, Duck Phillips joins Grey Advertising after being dumped by Sterling Cooper. The agency is frequently referenced as a chief competitor of Sterling Cooper throughout the series.
- In episode three of the 2010 series of BBC Three's Young, Dumb and Living Off Mum, the young adults spend a day at Grey Advertising working on a mock sexual health campaign.
- Lana Del Rey was born Elizabeth Woolridge Grant in New York City on June 21, 1985, to former Grey Group copywriter turned entrepreneur, Rob Grant, and former Grey account executive, Pat Grant.
Source of the article : Wikipedia
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